How to Use This Checklist
Work through each section and score every checkpoint honestly. Choose Yes(2 pts) if you are confident it is done well, Partial(1 pt) if it is started but incomplete, or No(0 pts) if it has not been done. Use the Notes column to jot anything worth remembering. Your score will update automatically as you go.
At the bottom, tell us what is bugging you about your profile in your own words. There are no wrong answers. When you hit SEND, your completed audit goes straight to the We Do Local team.
GBP:
Google Business Profile, your free listing on Google Search and Maps
NAP:
Name, Address, and Phone number. These must match exactly everywhere online.
Local Pack:
The map and three business listings that appear at the top of Google search results
Ask Maps:
Google's new AI feature that answers customer questions about your business automatically
Scoring Guide
Yes = 2 pts | Partial = 1 pt | No = 0 pts | Total possible: 70 points.
GREEN: 38+ pts
Active and well-optimized. Keep the momentum going.
YELLOW: 21-37 pts
Key gaps are limiting your visibility. Quick wins available.
RED: 0-20 pts
Significantly underperforming. Needs immediate attention.
Business name is accurate and consistent with your NAP
Primary category is correctly set
Secondary categories are utilized (where applicable)
Business description is complete (up to 750 characters, keyword-rich)
Website URL is listed and resolves correctly
Phone number is correct and matches your website
Address or service area is accurate
Hours of operation are current (including holidays)
Attributes are filled in (Wi-Fi, parking, accessibility, etc.)
Products or services are listed on the profile
Booking or appointment link is set (if applicable)
A post has been published within the last 7 days
Posts are being published at least weekly
Post content includes relevant local keywords
Posts include a call to action (Learn More, Call, Book, etc.)
Offers or events have been posted (if applicable)
Post images are high quality and on-brand
Overall star rating is 4.0 or higher
Reviews have been received in the last 30 days
All reviews (positive and negative) have responses
Responses are personalized, not copy/paste
Negative reviews are addressed professionally
A process is in place to request reviews from new customers
Profile photo (logo) is current and high resolution
Cover photo is current and on-brand
Interior and exterior photos are present
Photos have been added within the last 30 days
Team, product, or service photos are included
No blurry, outdated, or irrelevant images are present
Video is being used on the profile (business tours, promos, team intros, etc.)
Business is verified on Google
Profile has no pending Google suggested edits
NAP is consistent across major directories (Yelp, Facebook, etc.)
GBP links to the correct location page on your website
Google has not flagged or suspended the profile
Profile content is optimized for AI-powered answers (accurate hours, description, services, and website content that Google's Ask Maps AI can reference)
Profile Completeness
22
0
--
Posting Activity
12
0
--
Review Management
12
0
--
Photos, Video and Visual Freshness
14
0
--
Visibility Signals
12
0
--
Total Score
72
0
--
